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The ancient Greeks knew that change is the only constant in life. This is true now more than ever.
Today, beer comes in a wide variety of packages, which appear on supermarket shelves and displays around the world. Who would have thought that possible 30 years ago?
Production batches are getting smaller, order cycles are getting shorter, and demands on packaging are getting higher. Finding the right equipment technology under these constantly evolving circumstances is not easy. Associated workflow and quality processes have to adapt as well.
Given these new complexities, how do you efficiently run a warehouse where your classic bottled and draft products were already difficult to store and handle? This requires a well thought out logistics concept.
Packaging has to target the right consumer groups. Packaging systems have to be able to handle a vast variety of packaging, and they must be integrable with existing equipment. And finally, warehouse logistics has to be able to manage fulfilling customer needs.
This requires cooperation across department lines, which is not always easy if the technical director and the logistics manager do not see eye to eye.